A PLAN TO BOOST TOURISM

Brazil wants to take advantage of the World Cup in 2014 and the Olympics in 2016 to double the number of visitors to the country In July the Brazilian Tourism Company (Embratur) announced the launch of a major marketing campaign to promote Brazil in 100 countries on four continents: Europe, Asia, Africa and America. This campaign was christened [2] "Plano Aquarela 2020". The aim is to double the number of foreign tourists in the country by 2020. The president of Embratur, Jeanine Pires, has revealed that in addition to this goal [3], there are two other ambitions: to make tourists spend longer [4] in the country (spending [5] more money here) and then to return to Brazil another time to visit other parts of the country. In 2009 Brazil was visited by about 4.9 million foreign tourists. In all, they spent US$5.3 billion. Embratur has forecast [6] that Brazil will be visited by eight million foreign tourists in 2014 and over eleven million in 2020. If this happens, in 2020 Brazil could earn [7] up to US$17.6 billion, according to the Embratur forecasts. Brazil is ranked 41st in the world's leading tourist destinations. While it attracted 4.9 million foreign tourists in 2009, France was visited by ten times [8] as many tourists in the same year. If Embratur's plan works, in 2020 Brazil could climb [9] the ranking, to at least 15th place. Primeira parte da matéria, publicada na edição de número 56 da Revista Maganews. Foto – Pedro Kirilo / Riotur Áudio – Haley Alcântara (from New Zealand) Vocabulary 1 to boost – expandir / "turbinar" / aumentar 2 to christen – batizar / colocar um nome 3 goal – meta 4 to spend longer – passar mais tempo 5 spending – gastar / gastando 6 to forecast – prever / projetar 7 to earn - faturar 8 ten times – 10 vezes mais… 9 to climb - subir Fonte: www.maganews.com.br